About This Class
In this course, you’ll learn how to create a social media strategy taking informed decisions and using in depth analysis of your desired social media goals, “Social Media 101” is the perfect starting point for small businesses that want to build a strong and effective social media presence.
This is a comprehensive course that guides you through the key steps of developing a successful social media strategy. From setting your goals, mission, and vision, to understanding analytics and data to assess your strategy, this course provides a step-by-step approach to building a strong social media presence that drives engagement and achieves your business objectives.
In this course, you will learn how having clear social media goals helps you create an ideal follower persona and a consistent voice in the content you share. You’ll learn to use that consistency to grow a community of the right type of followers that have similar ideas, tastes and needs to yours.
What will I learn?
As you progress you’ll learn the important of workflows and content pillars to optimize your time and streamline your content creation and scheduling process. You’ll also learn how to understand your insights and information in order to optimize your strategy to keep what works and change what doesn’t.